Certified Digital Marketing Expert

15 January 2021
January 15, 2021  @  12:00 am   -   January 15, 2025  @  12:00 am

What is Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.

We get that…

And yes, there are different tactics you’ll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships, and making offers your audience will appreciate and respond to.

Let’s take a closer look at how that happens.

How Does Digital Marketing Work?

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.

As an example…

Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.

Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.

Most purchasing decisions begin online.

That being the case, an online presence is absolutely necessary—regardless of what you sell.

The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways…

…Content to keep them updated with industry news, the problems they’re facing, and how you solve those problems…

…Social media to share that content and then engage with them as friends and followers…

…Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you’ve written about…

…Advertising to drive paid traffic to your website, where people can see your offers…

…And email marketing to follow up with your audience to be sure they continue to get the solutions they’re looking for.

When you put all these pieces together, you’ll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it’s as simple as learning and integrating one digital marketing tactic at a time.

This is why we’ve put together this guide: To help you build or refine your own digital marketing plan without the false starts and missteps that come with doing it alone.

What Are the Benefits of Digital Marketing?

Having a strong digital presence will help you in multiple ways:

  • It will make it easier to create awareness and engagement both before and after the sale

  • It will help you convert new buyers into rabid fans who buy more (and more often)

  • It will kickstart word-of-mouth and social sharing—and all the benefits that come with them

  • It will shorten the buyer’s journey by presenting the right offers at the right time

Learn the Strategies That Get Real Results

Be aware, the digital marketing scene is ever-changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.

The truth is, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established.

Our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand firmly against the so-called “gurus” who promote the next “shiny object” or “quick fix” that will reportedly kill email marketing, digital advertising, or search engine optimization.

Here, we’re all about the fundamentals.

WHAT IS INCLUDED IN THE PROGRAM?

HUGE BUNDLE OF 12 COURSES worth Rs. 65,688/-

(Included in the 6-month & the 12-month plan)

1. Blog Creation Blueprint: Rs. 6,299/-

2. Business Web Design Revealed: Rs. 8,999/-

3. Search Engine Marketing Revealed: Rs. 3,599/-

4. Google Ads SEARCH Advertising: Rs. 2,699/-

5. Google Ads DISPLAY Advertising: Rs. 2,699/-

6. Google Ads VIDEO Advertising: Rs. 2,699/-

7. Google Ads MOBILE Advertising: Rs. 2,699/-

8. Google Ads SHOPPING Advertising: Rs. 2,699/-

9. Facebook Lead Generation Mastery: Rs. 8,999/-

10. YouTube Traffic Mastery: Rs. 8,999/-

11. List Building Secrets: Rs. 6,299/-

12. Email Marketing Formula: Rs. 8,999/-

BONUS COURSES worth Rs. 12,598/-

(Included in the 6-month & the 12-month plan)

Bonus #1: Search Engine Optimization (SEO) Revealed: Rs. 6,299/-

Bonus #2: Google Analytics Explained: Rs. 6,299/-

FIVE ADDITIONAL COURSES Worth Rs. 19,795/-

(Included ONLY in the 12-month plan)

1. Mobile App Creation Revealed: Rs. 8,999/-

2. LinkedIn Marketing Blueprint: Rs. 2,699/-

3. Twitter Advertising Explained: Rs. 2,699/-

4. Pinterest Ads Revealed: Rs. 2,699/-

5. Quora Ads Mastery: Rs. 2,699/-

ADDITIONAL BONUS Worth Rs. 8,999/-

(Included ONLY in the 12-month plan)

100 Practice Tests; Rs. 8,999/-

Schedule of SIX Live Online Classes Worth Rs. 12,999/-

(Included in the 6-month as well as the 12-month plan)

Live Webinars once every month for the next 6 months.

Note: 

a.   Once you enrol, you will receive an email WITHIN 24 HOURS with detailed instructions to understand how to access the video courses.

b.   We shall also send you links to the LIVE Webinars once every month, 3 days before the webinar.

c.    For the live webinars, please ensure that your computer is connected with a Microphone and a Webcam so that you can be seen and heard in the class when the opportunity is given.

d.   For any assistance, you can reach us at customercare@gyangunacademy.com

We have 2 plans for enrolling into this course. The Gold Plan gives you 12 months access to the course whereas Silver Plan gives you 6 months access to the course. To learn more about Content Writing, you can enrol in any of the 2 plans by clicking on the following link: https://www.instamojo.com/@geeta_a_menon/

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