Website to promote your brand 24/7/365
Why is a website important for your business or brand?
A website enables people to find you and understand your business. Thus, they can check out your range of products, services and find out how they can transact business with you. It is the address of your business entity on the internet. So, when people use search engines such as Google, Yahoo and Bing they would be able to find you. People will be able to find you not only locally and nationally but also worldwide.
There are about 4.72 billion internet users in the world today. And, this number is growing with each passing day. The total number of internet users around the world grew by 332 million in the past 12 months – with more than 900,000 new users each day. With these many people using the internet, it becomes imperative for us to have a website to promote our business and brand. It is researched and found that if you don’t have a website you have a market potential of only 7%. So, you stand to lose around 93% of your business in the absence of a website.
There is a very famous quote by Bill Gates, who is an American business magnate, software developer, investor, author, and philanthropist. He is also the co-founder of Microsoft Corporation.
” If your business is not on the internet, then your business will be out of business ” – Bill Gates.
Thus, Mr. Bill Gates has very correctly summed up the importance of having a digital presence in the present digital times.
Website of an Interior Designer Company
Some examples of websites
Some examples of websites are as follows: www.gyangunacademy.com which is my website for courses. We also have www.aasta.gyangunacademy.com which offers counseling services and www.vasudha.gyangunacademy.com which is an e-commerce website offering organic farm products. Another example is that of www.bharatmatrimony.com which offers matrimonial services. Many people have understood the importance of having a digital presence and have started building websites. They have understood that just having a brick and mortar presence is not sufficient in this fiercely competitive business environment.
Helps to showcase your professionalism
Your website enables you to display all your products with images, features and prices. You can keep updating relevant information periodically and educate clients through blogs. For example, you can click on the link for our blog, https://gyangunacademy.com/blog/ to understand how learners are given a glimpse about various topics of the courses that we teach. Further, you can have a personal interaction with your customers which helps in building trust and relationship with them. Thus, your website functions as a “digital reception area” where interested, prospective customers can get all the required information. For this, you must make it attractive, dynamic and user friendly. Also, you must stay committed on all the promises that you have made. Even if you don’t have a business, you can make a website/blog for personal branding.
Makes your business accessible through mobile phones
Another important aspect of website designing is to ensure that it is website friendly. Most people are addicted to their mobile phones. We all use it not only to text, order food, get directions, book movie tickets, and watch movies but also to search for various things on the internet. Thus, mobile phones have got so deeply ingrained into our system that we reflexively reach out to it when we are bored, tired, curious or even hungry. More than half of all website visitors check out websites from their mobile phones. In such a scenario, it is imperative that your website is mobile responsive. What this means is that, your website’s viewable and interactive elements must fit into the mobile’s viewing window. Thus, a person viewing your website through their mobile must find it to have the same clarity and speed as viewing from a desktop or laptop.
Gives lasting Value
The amount of money that you invest in making a website will give you adequate returns on investment. If you advertise in newspapers, facebook or google, the money spent on them will be lost once the ad campaign is over. However, with a website, over a period of time, you can have it search engine optimised so that it will help in driving sales. Thus, a website gives lasting value and credibility for your business.
Our range of services
For any assistance on website development and designing, seo and related matters feel free to contact customercare@gyangunacademy.com. Also, do like and share this article and give your valuable comments.
